The Key 2 Success Blog Spot.
Inexpensive Marketing Ideas For Small Business in 2021 & Beyond
ALL THINGS ONLINE...SOFTWARE, SYSTEMS AND MORE
New To Small Business Marketing?
So you have a business and want to get more customers or want more of an online presence, What tools do you need, How much is it going to cost you?
Its like a minefield out there trying to work out what is needed and what isn't when it comes to marketing online for the small business owner, do you try to become a Facebook expert, a YouTuber or an Instragram influencer? But don't fear as you don't have to become any of the above! Yes there is a bit of work involved but if you are just looking to "up" the amount of traffic coming your way you can do that without having to change careers or become a full time student in the digital marketing field! And the great reality is that you only need a few tools to get you on your way to having a decent online presence.
Well here are 4 online marketing tools which will make things simple and which will keep more money in your pocket! We at The Key 2 Success have used all of these tools successfully online and have training courses available on all tools so subscribe to our page below if you would like a head start in your online journey!
Our goal is to find the best & inexpensive marketing ideas for small business.
4 Top Tools You Need To Be In Business Online In 2021.
What Do I Need To Market My Small Business Online?
Below are the bare essentials any small business owner or newbie to the digital marketing world needs to start having a presence online, Don't worry as nearly every recommendation we have are powerful robust tools but also very "newbie" friendly. We like these products mainly due to the ethics of the companies behind them who usually have extensive training and great customer service. And as an extra bonus to our readers we do usually (if needed) make our own training videos or tutorials to compliment or expand on the companies efforts. So sit back and enjoy this short list of 4 top tools needed to get online in 2021. Don't forget to subscribe to our inner circle newsletter for extra training, discounts and bonuses.
No.1
A Website or Funnel Builder
Forget Old Websites, Easily Build A Sales Funnel For Your Business And Market Like A RockStar?
Everything online starts with a website, webpage, blog (like this) or a sales page / funnel.! Its like the store front when you show your products or services, people are mostly visual and want something they can engage with, gone are the days of a small amount of text on an advertisement and then the phone is bombarded with willing customers and clients all with pocket books open...
This is where you have 3 choices,
- Outsource to a web designer
- Wix or Squarespace route
- Website / page builder
Option 1, You can outsource the building of a website to website designers and developers (who normally charge an arm or a leg from you just to throw some images on some software and complain to you about the difficult "code" they've written!) Then they have control over anything you want changed or any reviews (Which can be costly in the long run.)
Option 2 is, the Wix's and Squarespace's of the world but honestly after reviewing these sites, the problem you have is the same as the first choice, if you don't pay and something happens, they will shut down your website until you pay what you owe. :(
So your 3rd option to which we give a thumbs uP is a Website builder. they are generally simple to use, drag n drop software so you just upload (one button) an image and place it where you want, text where you want, contact details and pricing again Where You Want...Get the picture? Also if you feel you want to leave the platform you can download the code and rebuild it on another system / platform, the content is yours to keep.
I Know, I Know, I can hear you now....
"But Yes which website builder is right for me???"
So the Winner due to its all around Awesomeness is, (And its FREE for a limited time)
Drumroll....
The WINNER IS:
What Is GroovePages?
So GroovePages is part of a brand new software suite called GrooveFunnels by a gentleman called Mike Filsaime who has created some of the best business software out there to date. He is the creator of WebinarJam and EverWebinar amongst others. (Don't worry if you haven't used them but they are great software) So GroovePages is the latest in a line of great webpage builders but the unique thing about them is it is built on 2020 software (vue.js), where the others in this list are older technology, Websites load faster and rank higher with Google, because of this even if you or I wouldn't notice any real difference. The key here is Google will notice and rank YOUR website over your competitors thus meaning more traffic for you...
Do I need to say more? Exactly!
Also, the other great thing is you can have a Lifetime FREE account. Which will save you thousands of dollars a year!
(No Credit Card Needed Ever!)
So Do You Get With The FREE GrooveFunnels Account?
Drag & Drop Funnel Builder - Like Clickfunnels @ $97+ pm
Drag & Drop Website Builder -Like Squarespace @ $16+ pm
Email Auto Responder - Like Active Campaign @ $49+ pm
Video Hosting Platform - Like Vimeo / Wistia @ $20+ pm
eCommerce Store Platform - Like Shopify @ $99+ pm
Digital Product Sales Platform - SamCart @ $49+ pm
Membership Site Platform - Kajabi @ $149+ pm
PLUS Access to over 20 different tools you need @ $$$+ pm
PLUS they have a free Groove Training Academy which is updated weekly, teaching you how to get the best out of the software, plus tips and hints...
At the time of writing GroovePages is in Beta so they are also offering a Pro version at a super discounted price.
Click the link below and sign up for a FREE account and play about, It'll cost nothing but a name and email address!
More information on the Pro version and GrooveFunnels (20 apps) lifetime Unlimited deal here ****.
(Note from The Key 2 Success team, If you sign up for GrooveFunnels for FREE here we will send you a free online business training course
(Worth $199) Just send us an email to - [email protected] with the word "blog signup" and we'll send you access. Enjoy :)
Why are we so crazy about GroovePages?
Well here's the deal, This platform is lining up to be the only software you will ever need, The suite gives users, email autoresponders, video hosting, help desks, membership site software, webinar software and more for a fraction of all of those softwares individually AND ALL with one click integrations...No more clashes of software or "ErRoR Codes" due to incompatibilities...
If you wish to know more about the amazing GrooveFunnels suite click here to read up on GrooveMail, GrooveMember, GrooveKart, GrooveVideo and more
2nd Place is:
What Is Kartra?
So like GroovePages, Kartra is an all in one website / funnel / page builder but has been around for a couple of years, (Again Mike Filsaime co-created KARTRA!) Its a great piece of software and has some great integrations like a built in autoresponder (if you want to automate your emails and contact to your customers)
Click here to get a free 14 trial so you can get a feel for it.
3rd Place is:
What Is Clickfunnels?
Ok so I spent about 3-4 years using Clickfunnels and loved it, Its been around since 2011 (Built on Twitter's 2010 Bootstrap software) and is another great piece of software that you can easily build a great looking website on, (There is a 14 day free trial available here too) Just remember to cancel before getting charged if you don't wish to continue) Try it!
The great thing about Clickfunnels is the creator Russsell Brunson is a online marketing Genius who took Clickfunnels to a value of $1 Billion in just 5 years and has some great FREE books available for anyone who wants to be maximizing their online / digital potential. *(Just pay for shipping and they will be with you in days)
Dotcom secrets - Inside the book, Russell breaks everything down into 28 incredible Secrets…
These are the SAME funnel-building principles and strategies he used to take ClickFunnels from zero to a near $1 Billion valuation in just 5 years.
Expert Secrets - Russell shares his secrets on the art of finding your voice, and creating a message that will connect with your audience, so you can convert more visitors into buyers, and help the people you’re called to serve…
These are the same scripts and strategies that Russell uses (and that I use) inside each of his funnels and presentations...
And last but definitely not least,
Traffic Secrets - Personally, I’ve been waiting for this book because I heard through the grapevine that it’s like no other ‘traffic’ book out there.
Because it’s all evergreen strategy and long-term stuff that you can use to build a list of buyers and followers in record time...
No matter what platform you use to drive traffic, including...Google, YouTube, Facebook, Instagram, Podcasts and others.
Russell shares the same strategies he used to take Clickfunnels from zero to over $100,000,000 in revenue in just 3 years.
And you get the same traffic formulas, scripts, and blueprints he shares with his Inner Circle, ClickFunnels Collective students, and Two Comma Club members.
No.2
Easy Video Creator Software or Platform
How Will Video Marketing Benefit Small Business In 2020 And Beyond?
Everything online these days is video based or is going that way. Stats are (curtesy of Cisco systems 2020) is 80% of web traffic is now from video format! This is critical to know as a business owner hoping to market your products or services online. Imagine you have a product or service that you are promoting with a basic text or image advertisement and above or below is a competitor with a video ad, Lets be real about this, which one do you think is going to engage the customer more??? Of course the sweet moving images of VIDEO...So if You are a small business owner wanting to market your business online you HAVE to dive in to video asap!
But hang on as a busy business owner, you have no desire (OR time) to become a hollywood actor / producer and spend days, weeks and years learning how to make videos...Well luckily for you you don't have to anymore, as it can be automated now, no tech, no learn curve AND no being on camera....Introducing VIDNAMI a powerful & easy to use online video creator
YES you can make content videos, sales videos, promotion videos and even training videos with one platform in minutes with simple drag and drop software! There are over 790,000 videos and images to choose from, just pick your template, colors and images or video, add text and the system does the rest for you....
Features Include:
Automatic Captions: Vidnami automatically transcribes your clips and effortlessly creates captions.
Intelligent Clip Selection: Vidnami ues artificial intelligence to ‘read' your text and automatically selects video clips from our library of 790,000+ clips.
No Video Editing Necessary: Vidnami automatically combines your text, clips, voice track and music. No video editing experience needed.
Make It Your Own: Easily add your logo, choose colors, select fonts, and insert your own clips/images/music to make your video unique.
Music For Every Occasion: With over 30,000 royalty-free music tracks from Storyblocks to choose from, you'll always have the perfect sound track for your videos.
With Vidnami, you can create videos for almost any niche, profession, and purpose. Some of the video types you can create are;
Viral Videos
Social Share Videos
Sales Page Videos
Course Videos
Thank You Page Videos
Youtube Trailer Videos
Youtube Review Videos
Content Videos
Welcome Videos
Facebook Video Ads
Product Review Videos
Portfolio Videos
Real Estate Videos
Influential Videos
Informational videos
The perfect short cut for any business in any niche, Point and click video maker, no experience required. Try it Free for 14 days
No.3
FaceBook Marketing Software
Is FaceBook Advertising Good For My Business?
Everybody is on Facebook and we all know it.
You know that online small business marketing WILL involve some sort of FaceBook marketing at some point!
You hear a lot about this Facebook Marketing strategy and that strategy but all of them seem either outdated by the time you get there or super expensive or they just don't work... Well we heard about them all, and the key takeaway was the words - Test - Test - Test! What does that mean and what do "they" not tell you?
Well what that means is countless hours trying to work out WHO, WHERE & HOW to find your customers AND then you have to make compliant Ads and Yep you guessed it TEST....But we think we may have found an easier solution to the WHO, WHERE & HOW part!
Welcome ConnectExplore, This is a software that not only automates the finding of your perfect Avatar (Customer) but finds people that other perfect but nobody is targeting them! The software is super simple to use and uses a layering system to find people so niched down that you would have taken weeks if not months of "TESTING" to find! It does it in seconds and because of its APi (The way it connects directly to FaceBook seamlessly),plus it has more data than you will ever have due to plugging directly into FaceBook's data!!! Also being one of the only FaceBook approved Api search software out there it is one of your must have softwares if you really plan to go online as a business owner.
Check out ConnectExplore and a special 30 day Free trial here. If you have an audience on FaceBook I think you will be blown away with this companies software...
Connectio also has a full suite of FaceBook driven software that helps automate and ease the pain of dealing with full scale campaigns AND a great training center with tutorials on not only their software but also the latest up to date FaceBook changes and practices.
No.4
Email Marketing Software
Email Marketing For Small Businesses?
Email Marketing can help you quickly connect with your customers to remind them about your products or services which in turn (with the right offers) means they could come back to you quicker. As an offline business you could wait an eternity for your customers to come back past your establishment OR you could send a special offer email straight to their inbox to drive them back ready to spend money with you.
To start off collecting those emails we recommend a basic (and easy to use) email autoresponder like GetResponse, They have a FREE basic level to get you into the mix and are generally a good choice for small business owners looking to connect with a list or build one. You can easily import customers information and then with a few clicks send out you latest and greats offers and deals.
They also have an interesting Email Marketing course which is also FREE, Click here to check it out.
Hi there
I'M J. THE FOUNDER AND CREATOR OF THE KEY 2 SUCCESS
After a successful career as the No.1 sales / marketing trainer in various companies I branched out and opened many of my own successful businesses and found my passion was in the business development and digital marketing arena.
My passion is to help new and existing business owners and entrepreneurs to grow and become successful by implementing the business skills & short cuts I have learned throughout my career.
United As One We Will Succeed...
J @ The Key 2 Success
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